Perswazyjność jako strategia językowa w skryptach telemarketingowych: kategoria gramatyczna osoby

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Title Perswazyjność jako strategia językowa w skryptach telemarketingowych: kategoria gramatyczna osoby
Tytuł równoległy: Persuasion as language st rategy in telemarketing: category grammatical person
Autor: Chodowiec, Tomasz
URI: http://hdl.handle.net/11331/3003
Date: 2009
Źródło: Conversatoria Linguistica. R. 2 (2008), s. 11-26
Abstract: Persuasion presents as verbal operation socially accept, it is based on granting intention and communication purposes. Means dispose discuss and techniques of persuasion be as (serve) realization of set up purpose, basis is evident which and define possible to decode by recipient. Manipulation presents operation on achievement purposes dispose define also, but, contrary to persuasion, it features her unpublicness on realized set up purposes for any price disposed act communication. Manipulative strategies are rareness in marketing projects. There is distinct trend these elements of languages application, which realize set up communication purposes to fine manner. Realize .m in. Technique of persuasion of telemarketing project allows behind assistance of accommodation present form to content of offer in scripts of telemarketing projects nomination of thesis about predominating specificity

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