Browsing by Author "Radziszewska, Aleksandra"

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Browsing by Author "Radziszewska, Aleksandra"

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  • Radziszewska, Aleksandra (Wydawnictwo Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach, 2016)
    The paper describes the tools of marketing communication with e-customers and trends concerning e-commerce. Special attention has been paid to personalization and recommender systems. The paper treats the characteristics ...